Byond R
KREN

Case study

03

Automotive Infotainment UX Evaluation

Automotive Infotainment UX Evaluation

Automotive Infotainment UX Evaluation

Introduction

Automotive Infotainment UX Evaluation

Introduction

This project focuses on evaluating the usability and interaction flow of an automotive infotainment system within a simulated digital environment.

By recreating real driving scenarios and interface behaviors, the evaluation uncovers UX strengths and improvement areas before physical integration.

This project focuses on evaluating the usability and interaction flow of an automotive infotainment system within a simulated digital environment.

By recreating real driving scenarios and interface behaviors, the evaluation uncovers UX strengths and improvement areas before physical integration.

This project focuses on evaluating the usability and interaction flow of an automotive infotainment system within a simulated digital environment.

By recreating real driving scenarios and interface behaviors, the evaluation uncovers UX strengths and improvement areas before physical integration.

Client

Automotive OEM / Infotainment Development Team

Automotive OEM / Infotainment Development Team

NeedsClient

Use Case

Use Case

HMI Usability Testing

HMI Usability Testing

HMI Usability Testing

Test human-machine interfaces under realistic driving conditions to ensure intuitive usability.

Test human-machine interfaces under realistic driving conditions to ensure intuitive usability.

Test human-machine interfaces under realistic driving conditions to ensure intuitive usability.

In-Vehicle Interaction Assessment

In-Vehicle Interaction Assessment

In-Vehicle Interaction Assessment

Analyze in-vehicle interactions based on driver behavior, including menu structure, task flow, and response timing.

Analyze in-vehicle interactions based on driver behavior, including menu structure, task flow, and response timing.

Analyze in-vehicle interactions based on driver behavior, including menu structure, task flow, and response timing.

Touch & Gesture UX Validation

Touch & Gesture UX Validation

Touch & Gesture UX Validation

Evaluate the responsiveness and accuracy of touch and gesture inputs to ensure a natural, error-free UX even in real driving conditions.

Evaluate the responsiveness and accuracy of touch and gesture inputs to ensure a natural, error-free UX even in real driving conditions.

Evaluate the responsiveness and accuracy of touch and gesture inputs to ensure a natural, error-free UX even in real driving conditions.

Information Architecture Review

Information Architecture Review

Information Architecture Review

Analyze screen layout and information hierarchy to improve infotainment structure for fast and clear information recognition while driving.

Analyze screen layout and information hierarchy to improve infotainment structure for fast and clear information recognition while driving.

Analyze screen layout and information hierarchy to improve infotainment structure for fast and clear information recognition while driving.

Driver Distraction Analysis

Driver Distraction Analysis

Driver Distraction Analysis

Evaluate the impact of interface use on driver attention and cognitive load to minimize distraction.

Evaluate the impact of interface use on driver attention and cognitive load to minimize distraction.

Evaluate the impact of interface use on driver attention and cognitive load to minimize distraction.

Technology

  • Figma-to-Prototype Integration

  • ProtoPie Interaction Playback

  • Unity-based Simulation

  • Touch & Motion Input Capture

  • Vision Pro/3D Interface Testing

  • Figma-to-Prototype Integration

  • ProtoPie Interaction Playback

  • Unity-based Simulation

  • Touch & Motion Input Capture

  • Vision Pro/3D Interface Testing

  • Figma-to-Prototype Integration

  • ProtoPie Interaction Playback

  • Unity-based Simulation

  • Touch & Motion Input Capture

  • Vision Pro/3D Interface Testing

About

A key advantage of this evaluation process is the seamless integration of Figma designs and ProtoPie interactive prototypes via direct links, enabling rapid import and instant testing of new UX iterations.

This allows designers and engineers to validate menu flows, gestures, and visual hierarchy in a realistic automotive environment without rebuilding assets from scratch.

A key advantage of this evaluation process is the seamless integration of Figma designs and ProtoPie interactive prototypes via direct links, enabling rapid import and instant testing of new UX iterations.


This allows designers and engineers to validate menu flows, gestures, and visual hierarchy in a realistic automotive environment without rebuilding assets from scratch.

A key advantage of this evaluation process is the seamless integration of Figma designs and ProtoPie interactive prototypes via direct links, enabling rapid import and instant testing of new UX iterations.

This allows designers and engineers to validate menu flows, gestures, and visual hierarchy in a realistic automotive environment without rebuilding assets from scratch.

Business Impact

Business Impact

The ability to link design tools directly into the XR simulation dramatically shortens UX validation cycles and reduces engineering workload.

As a result, teams can detect usability issues earlier, refine interactions more efficiently, and deliver a safer, more intuitive infotainment experience that strengthens overall product competitiveness.

The ability to link design tools directly into the XR simulation dramatically shortens UX validation cycles and reduces engineering workload.


As a result, teams can detect usability issues earlier, refine interactions more efficiently, and deliver a safer, more intuitive infotainment experience that strengthens overall product competitiveness.

The ability to link design tools directly into the XR simulation dramatically shortens UX validation cycles and reduces engineering workload.


As a result, teams can detect usability issues earlier, refine interactions more efficiently, and deliver a safer, more intuitive infotainment experience that strengthens overall product competitiveness.